A bakery whose name means “thank you” in Ukrainian. The word you say when you're handed your bread, turned into a brand.
“Dyakuyu” is the word said at the exact moment of purchase — when you're handed bread still warm. Naming the bakery after it turns every sale into a small ritual: the customer reads the name and says it without meaning to.
The logo works by association, exactly as the brandbook puts it: grains that are at the same time little loaves of bread, and together they form a wheat ear. Three things in one drawing — the field, the oven and the harvest — without literally drawing any of them. It all sits inside a superellipse: of all geometric shapes, the most organic one there is, the one that looks most like something baked.
Warm cream as the ground, coral for the mark, and the grain pattern growing across any surface: bags, boxes, cups, the bread stand. Nothing shouts — a bakery doesn't need to shout, it needs to smell good and look honest.
The delivery van wears the pattern like a moving picnic cloth. It's our favourite piece: a “thank you” driving through the city every morning with the bread still warm.
