Coffee shop, restaurant and British-style pub under one roof, in Ivano-Frankivsk. Four letters locked into the frame of a pub sign.
An English pub is recognised by its hanging sign: a frame, a name, a promise. We locked LOFT's four letters into that frame and let the O play the pint — the dot finishing it is the handle. The kind of detail nobody notices on day one and everyone remembers a year later.
White on black, clean sans, no ornament. The venue mixes three formats and the mark holds all of them: it works on the morning coffee cup and on the evening beer board alike.